our thoughts.

A little light reading.

Thoughts and observations on building digital products - from strategy and UX to engineering, delivery and scale.

2 September 2025

Navigating the Digital Agency Experience: A Guide for First-Time Clients.

Embarking on the journey of building your first product or website can be an exciting but daunting task. Collaborating with a digital agency can gr...

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6 September 2024

How can creative agencies do tech projects better?

Tech projects are hard. They're hard to scope, hard to estimate and hard to deliver on time and on budget. What are the common pitfalls and how can...

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14 November 2022

A brief introduction to Wordpress Gutenberg.

Need a content rich site that's entirely flexible but remains stylistically consistent across its myriad of pages and posts? Wordpress Gutenberg is...

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21 December 2021

How to create and publish your own Composer package.

The ability to add a significant amount of functionality to your projects that someone else (or a past version of yourself) has already built is on...

8 October 2021

Typescript: what you didn't know you knew you didn't know.

If you've ever known anything, it's that you knew that you didn't know you knew what you don't know about TypeScript. Or at least that's how confus...

2 August 2021

A brief introduction to static site generators.

Static sites are making a comeback. Thanks to developments in tooling and templating, static sites have the potential for greater complexity and fl...

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